Instagram is a digital scrapbook mixed with a never-ending reality show, where
celebrities and your neighbors share their triumphs and mishaps in a phone-shaped
frame. It has become a staple for brands and businesses that want to increase their
reach on social media and attract more customers.
Using the right hashtags and engaging with your followers can help you grow your
following and boost your sales.
- Use relevant hashtags
Research has shown that using hashtags on posts increases the chances that it will
be seen by new users. However, it’s important to make sure that the hashtags are
relevant to your audience. Using generic hashtags like #instagood or #followfriday
won’t help you grow your following.
Create a branded hashtag for your business or event. This will allow you to curate a
unique stream of content and increase visibility. This will also help you track
mentions and engagement.
Another way to use hashtags is by including them in your bio. This will allow you to
find and follow users who are interested in your niche. You can also use them in your
Stories to reach a wider audience. Just make sure to limit the number of hashtags
you include in a post, as too many can cause your post to get lost in the feed.
- Engage with your followers
Unless you’re an established brand, it can be tough to get people to follow your
Instagram account. To increase your chances of gaining new followers, try running a
giveaway. This will encourage people to like, comment, share and tag their friends in
order to be eligible to win.For more info, do visit this websitelenostube.
Create high-quality visual content that’s aesthetically pleasing to your audience.
Make sure that all your posts are consistent with your overall branding. Use
Instagram Insights to identify when your audience is most active on Instagram.
Creating user-generated content is a great way to build trust and engage with your
audience. This can be done by running a contest, or simply asking your followers to
post a picture of themselves using your product. You can also use an app like Reels
to turn your Instagram content into engaging videos.
- Ask people to follow you
While it’s not an instant fix, growing your Instagram followers organically is the most
sustainable and valuable way to boost engagement. Avoid shortcuts like buying fake
followers or using bots. These are against Instagram’s Terms of Service and won’t
drive real, quality engagement. Instead, focus on being a good community member
and invest the time to interact with your followers. For example, Lush Cosmetics
consistently engages with followers and regularly posts shout-outs to customers —
this shows they care about their community and drives engagement.
Another great way to increase your following is to ask people to follow you in a nonspammy
- This is especially effective if you have a special offer for new followers,
like a discount code or freebie. Be sure to make the message personal and specific,
as this will help your followers feel connected with you and your brand.
- Repost your content
Creating great content is one way to increase your Instagram followers, but it’s also
important to repost other people’s content. This helps you reach a wider audience
and shows that you’re a reputable source. Just make sure to credit the original
creator.
You can do this by either copying and pasting the post into your feed, or using an
app like Repost for Instagram. This will allow you to add a caption and tag the user.
You can also run contests on your Instagram account to attract new followers. These
can be photo-based or video-based, and they should be relevant to your brand. For
example, you could run a contest where the winner gets a free product from your
business.
- Follow influencers
Having influencers on your side is a great way to attract new followers. But make
sure you choose the right ones. Look for influencers who have the same niche as
your brand and are active on Instagram. You can also search for accounts with the
most engagement and the highest number of followers.
Running contests is another great way to increase your Instagram following. It will
give your followers an incentive to follow you and can help drive traffic and sales for
your business.
It is important to keep in mind that growing your Instagram following requires
patience and consistent posting. Taking shortcuts like buying fake followers is not
recommended, as it can result in a loss of credibility for your brand. It is also a good
idea to use a third-party analytics tool to track your performance and make custom
reports for stakeholders.
