Instagram is a digital scrapbook mixed with a never-ending reality show, where

celebrities and your neighbors share their triumphs and mishaps in a phone-shaped

frame. It has become a staple for brands and businesses that want to increase their

reach on social media and attract more customers.

Using the right hashtags and engaging with your followers can help you grow your

following and boost your sales.


  1. Use relevant hashtags

Research has shown that using hashtags on posts increases the chances that it will

be seen by new users. However, it’s important to make sure that the hashtags are

relevant to your audience. Using generic hashtags like #instagood or #followfriday

won’t help you grow your following.

Create a branded hashtag for your business or event. This will allow you to curate a

unique stream of content and increase visibility. This will also help you track

mentions and engagement.


Another way to use hashtags is by including them in your bio. This will allow you to

find and follow users who are interested in your niche. You can also use them in your

Stories to reach a wider audience. Just make sure to limit the number of hashtags

you include in a post, as too many can cause your post to get lost in the feed.


  1. Engage with your followers

Unless you’re an established brand, it can be tough to get people to follow your

Instagram account. To increase your chances of gaining new followers, try running a

giveaway. This will encourage people to like, comment, share and tag their friends in

order to be eligible to win.For more info, do visit this websitelenostube.


Create high-quality visual content that’s aesthetically pleasing to your audience.

Make sure that all your posts are consistent with your overall branding. Use

Instagram Insights to identify when your audience is most active on Instagram.

Creating user-generated content is a great way to build trust and engage with your

audience. This can be done by running a contest, or simply asking your followers to

post a picture of themselves using your product. You can also use an app like Reels

to turn your Instagram content into engaging videos.


  1. Ask people to follow you

While it’s not an instant fix, growing your Instagram followers organically is the most

sustainable and valuable way to boost engagement. Avoid shortcuts like buying fake

followers or using bots. These are against Instagram’s Terms of Service and won’t

drive real, quality engagement. Instead, focus on being a good community member

and invest the time to interact with your followers. For example, Lush Cosmetics

consistently engages with followers and regularly posts shout-outs to customers —

this shows they care about their community and drives engagement.

Another great way to increase your following is to ask people to follow you in a nonspammy

  1. This is especially effective if you have a special offer for new followers,

like a discount code or freebie. Be sure to make the message personal and specific,

as this will help your followers feel connected with you and your brand.


  1. Repost your content

Creating great content is one way to increase your Instagram followers, but it’s also

important to repost other people’s content. This helps you reach a wider audience

and shows that you’re a reputable source. Just make sure to credit the original


You can do this by either copying and pasting the post into your feed, or using an

app like Repost for Instagram. This will allow you to add a caption and tag the user.

You can also run contests on your Instagram account to attract new followers. These

can be photo-based or video-based, and they should be relevant to your brand. For

example, you could run a contest where the winner gets a free product from your



  1. Follow influencers

Having influencers on your side is a great way to attract new followers. But make

sure you choose the right ones. Look for influencers who have the same niche as

your brand and are active on Instagram. You can also search for accounts with the

most engagement and the highest number of followers.

Running contests is another great way to increase your Instagram following. It will

give your followers an incentive to follow you and can help drive traffic and sales for

your business.


It is important to keep in mind that growing your Instagram following requires

patience and consistent posting. Taking shortcuts like buying fake followers is not

recommended, as it can result in a loss of credibility for your brand. It is also a good

idea to use a third-party analytics tool to track your performance and make custom

reports for stakeholders.